Archive for the ‘Facebook’ Category

US intelligence has automated taps on Facebook data

Tuesday, May 3rd, 2011

During a “Russia Today” interview with Wikileaks founder Julian Assange claims that US intelligence agencies have automated access to Facebook data. He goes on warning users that with every connection made and every friend invited they are doing the agencies’ work by building their database for free. Assange also says that other American internet giants like Google and Yahoo have these interfaces, too. They were installed for cost reasons. It’s simply cheaper to allow batch access instead of manually rummaging through enormous databases for every single case. It’s a bit shocking but not really surprising, isn’t it?

While he is aware that Facebook isn’t run by central intelligence he cautions that political pressure can soften hurdles for gaining access to user data. Even though I approach his personality and claim with some caution on this account I tend to agree with him . After all, who would know better than Assange?

I linked an extract of the interview below. The part where he talks about Facebook starts at around 02:00 minutes. The rest of the interview is quite interesting, too. I recommend watching it from start to end.

Is this question flooding your stream?

Monday, May 2nd, 2011

Facebook Questions went online in Germany and other countries worldwide by end of last week. The rollout happened pretty fast this time. So it seems judged by the increasing amount of Facebook friends who complain about questions flooding their stream.

The reason why this is happening right now is the inbuilt virality of the question tool. Once you ask a question it is published to the streams of all your friends. When they answer the question they basically republish it to all friends in their stream. This can’t be limited in familiar ways such as the “Only friends can see this” option.


Facebook Ad Prices rise 40%

Tuesday, April 12th, 2011

Article first published as Facebook Ad Prices rise 40% on Technorati.

Placing an ad on Facebook can now cost you around 40% more than during the last quarter 2010 as Bloomberg reports.

Facebook’s advertising product is picking up speed as online marketers begin to get a grip on it. They allocate larger budgets on the social network to benefit from the scarily precise targeting options. With an audience of around 500 million active users across an increasing demographic range the potential becomes obvious to most.

Facebook Pages: Local Outperforms Global

Monday, April 11th, 2011

Article first published as Facebook Pages: Local Outperforms Global on Technorati.

Internationally active companies starting their Facebook adventure face a tricky issue. Do they create a one-fits-all international page or do they setup a targeted page for every region or country? Both have strong arguments speaking for them and sufficient points to rule them out. Many companies, especially small and medium sized ones, go for a global page to ease administration and cost.

According to data mined by Socialbakers this might be the wrong way to go. They analyzed the international and local pages of big brands such as Nike, Starbucks and BMW. The results were uniform across the sample: The local pages outperform the global versions in terms of fan engagement and wall activity index. These are important measures indicating how your fans react to you and what you have to say.


Are you on the same track as your fans?

Monday, April 4th, 2011

An increasing number of businesses have a presence on Facebook. These fan pages have become a substantial part of many companies’ social media marketing mix and quite a headache to some. They trend to draw enormous resources in manpower and time. Ever changing rules of the game don’t make it easier. One begins to wonder if all this is really worth the effort.

The study bares it all
Today, on Fastgush, I stumbeld upon a study published by Millward Brown, Dynamic Logic and the WFA. This study aimed to increase understanding of what is needed to make Facebook pages a valuable tool. For easy reference you find their Slideshare presentation embedded at the end of this post.